Updated 19:20 Jan 06, 2009

Olympics: Haute Cuisine battles for place in home of Peking Duck

Wed Jul 23 2008
Gersende Rambourg
AFP
The Olympic Games have helped bring high class western cuisine to Beijing but its survival in the home of Peking Duck is far from assured despite a well-heeled potential clientele.

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Beijing, July 23, 2008 - The Olympic Games have helped bring high class western cuisine to Beijing but its survival in the home of Peking Duck is far from assured despite a well-heeled potential clientele.

Opening at intervals over the past two years, haute cuisine western restaurants are often struggling to fill their dining rooms.

"We are far from getting a full house and it is the same for the others,"  said Guillaume Galliot, the 27-year-old chef at the French restaurant Jaan.

"This is not Shanghai or Singapore. In Beijing, the people are not ready  yet," said Galliot, who imports all his produce down to the rare pink garlic  from Lautrec in the southwest of France.

He says that the Olympics supplied the impetus for many top-end western  restaurants to come to Beijing.

But once the Games are over that will evaporate, and it will take a couple  more years before western haute cuisine begins to take off again.

"The money is here. But many Beijingers prefer a Chinese restaurant, even  an expensive one, rather than to pay a thousand yuan (145 dollars) for a French  meal," he said.

At Le Pre Lenotre, another French newcomer to Beijing, chef Frederic  Meynard is more optimistic. In midweek recently his dining room was two-thirds  full, mostly with Chinese.

"We have got a clientele of regulars. There is a lot of potential in  Beijing, so there is room," for plenty of high-class stablishments, said  Meynard, from Perigord, as he prepared a 'foie gras' with preserved lemon,  rhubarb, shitake mushrooms and froth of lemongrass.

But he acknowledged that the ceremonial trappings associated with a French  meal were offputting for Chinese customers.

In China, dishes are delivered quickly, often all at once, and are placed  in the middle of the table to be shared by the dining group without much  formality.

By contrast the succession of individual dishes, the complicated place  settings, the dish covers, the bread and imported foods and the act of removing  all the plates at once, everything clashes with how Chinese like to eat their  meals.

In another new restaurant, Daniel Boulud, the French star of the New York  culinary scene, says he is ready to adapt to local conditions.

"We offer French cuisine but if a client wants to be served in a Chinese  way we can arrange that. We have got all the plates and dishes we need so that  we can do that," said Ignace Lecleir, manager of "Maison Boulud" just near  central Tianamen Square.

And as in the United States, just because the food is refined, the service  does not need to be pretentious.

"If the customer asks for ketchup or tabasco sauce, we bring it straight  away," said Lecleir.

Even so, Jim Boyce, who writes a couple of blogs on wine and Beijing's  night life, says several of the new haute cuisine arrivals will not survive the  Olympics, especially those that "bring in Shanghai, New York or London  concepts, but they don't understand Beijing."

"These guys come in, bring in concept locals don't take to and then, when  they don't do so well, they say 'Beijing isn't ready yet'," said the Canadian.

He says they should understand that Beijing has a sophisticated cuisine and  the people have sophisticated palates and he criticizes westerners for their  "arrogance" in seeking to educate Chinese diners.

Others, however, are more welcoming to the newcomers, including Beijing  Time Out, a guide to entertainment which said dining choices were now looking  up in a capital where "just five years ago, options for high-end dining rarely  extended beyond over-priced dim sum."

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